Lush's newest product launched on Friday, and is called All the Wild Things. The limited-edition product retails for $6.95, and is currently being sold around the globe. In the US, however, the soap will only be sold online, with 10,000 pieces available.
According to a press release shared with Insider, 100% of sales raised by people who purchase the soap — minus taxes — will be donated to the Bush Animal Fund, which supports animal rescue and land restoration.
Technically, the koala-shaped soap already exists. The pre-existing Outback Mate soap is made with the same ingredients, but is named differently and shaped almost like a blue ocean wave.
According to Lush, both soaps are made with three oils: peppermint, lemongrass, and most fittingly, eucalyptus. Koalas get their nutrients from eucalyptus leaves, as the Australian Koala Foundation points out.
"As a business that cares deeply for animals, people, and the planet, responding to the bushfires in Australia with funding support to impacted wildlife is simply the right thing to do," Tricia Stevens, Lush's Manager of Charitable Giving and Ethical Campaigns, said in a press release.
Journalist source:Jan 24, 2020, 4:48 PM Snapchat